About
Understanding how a product feels is just as important as how it works.
My background in Fashion Marketing gives me a strong instinct for brand, and I bring that lens to every project.
I integrate AI throughout my process to design complex platforms end-to-end, from early research and service design through to shipped experiences, across UX/UI and design systems. Previously worked with:
Currently shaping an AI platform for the future of Great Britain’s energy system.

Selected work
'21-'26- DoveUX & UI / Conversational AIWebsite / AI AssistantWebsite / AI Assistant
- Kent RelianceUX & UI / Design SystemSavings PlatformSavings Platform
- ASDAUX & UI / Service Design / Design SystemWebsiteWebsite
- AllianzUX & UI / Design SystemMobile App ConceptMobile App Concept
- Goldman SachsUX & UI / Content DesignWebsiteWebsite